See the interesting way Twitter earns money
Some people might think, "I spend all day on Twitter and never saw a single advertisement, how do they make money?" This question is very interesting as it shows us that it is possible for online services to earn money without displaying intrusive advertisements , Such banner ads, for example. Often the explicit advertisements bring a bad impression on the service, indicating that the main focus is profit and not bring benefits to the user. Although only part of this impression is true, it would be much more interesting to have a type of implicit monetization, one that users do not notice but are there, and this is what Twitter does.
How does Twitter make money?
The way Twitter profitable its business is through promotion, that is, companies / people pay Twitter to have a greater prominence in microblogging. You do not realize it, but there's the way Twitter makes money. Advertisements like Promoted Tweets, Promoted Trends and Promoted Accounts feature a little box that says "Promoted," is the way you recognize a promotion. The idea of Twitter is not to be nosy, and it seems like it has done very well.
Promoted Tweets, Promoted Trends and Promoted Accounts
The advertising model based on Promoted Tweets has a very simple idea: Advertisers pay for the promotion of tweets related to their product. The promoted tweet is listed at the top of Twitter's search results according to relevant keywords. In addition, the name of the company that promoted that tweet with a message saying "promoted by ..." is displayed.
Promote Tweets
Just like in the Promoted Tweets model, Promoted Trends and Promoted Accounts follow the same idea, the difference lies in the fact that one is related to trends and the other to accounts, that is, to bring a larger amount of followers to a particular brand.
TV + Twitter Programs
I mentioned here only three form of how Twitter monetizes its business, they are not the only ones and companies always create new ways to generate profits with their services. However, only these three ways of monetizing that Twitter has adopted are enough to attract attention from many advertisers, among them and the biggest of them are TV shows. Different than many people think, Twitter is not a competitor of TV programs, much to the contrary, people generally use microblogging while watching television. According to the site of the Season, in 2012 the most talked about event on Twitter was the game of the final of the Libertadores, with about 3,548 tweets per minute. Another feat was at the end of the novel Avenida Brasil, with 3,031 tweets per minute. That means TV broadcasters can use Twiiter services to get people to watch their programs, and with that, pay the hosting bill.
